Small hauler sizing (1–10 trucks)
Quote install in hours, not weeks. Close one tractor package, prove value in 30 days, then expand.
Starter — Tractor visibility
Lowest monthly entry — default first close for cash-conscious 1–3 truck fleets
Products: Platform + OBD (TorchX), ValenTrack (optional second unit)
Best for: General freight, gravel, local haul — no trailer tracking yet; tight monthly budget
Owner pitch: Same-day self-install, one monthly bill per tractor, harsh events for insurance and fuel savings — grow when cash flow allows.
Growth — Highway protection
B.C. compliance and liability — one platform bill, not enterprise pricing
Products: Dashcam Plus 2.0, Platform + OBD
Best for: B.C. highway tractors, cross-border owner-operators, insurance renewal pressure
Owner pitch: Outward camera + telematics on one monthly bill — driver-friendly, broker-ready export; skip the consumer dashcam plus separate GPS stack.
Protected — Tractor + trailer
Staged rollout — tractor first, then trailer proof when budget allows
Products: Platform + OBD, Dashcam Plus 2.0 (as needed), ValenSolar on trailers
Best for: Intermodal, reefer, high-theft lanes — after Starter or Growth is live and proven
Owner pitch: Power unit behaviour plus trailer geofences — add one trailer at a time after 30-day tractor proof, not a fleet-wide CAPEX hit.
Pain stats (cite on call)
| Stat | Figure | Context |
|---|---|---|
| Typical hauler fleet size (SMB) | 1–10 trucks (majority 1–3) | Owner-operators and micro-fleets dominate — enterprise pricing and minimums do not match how they buy or pay. |
| Truck theft (YoY, Q1–Q3) | 591 → 984 incidents | Organized theft hits tractors and yards — owner-operators often lack 24/7 security. |
| Trailer theft (YoY, Q1–Q3) | 383 → 638 incidents | Drop-trailer and yard storage are weak points for 1–5 truck operations. |
| Typical SMB telematics deploy | Same day (OBD) | Shop downtime kills deals on thin margins — self-install OBD with phone checklist beats hardwired quotes and lost hauling days. |
Discovery checklist
- How many tractors and trailers — powered only, drop-trailer, or both?
- Monthly budget headroom — subscription OK, or need lowest upfront per truck?
- Who drives — owner, family, hired drivers? (Driver buy-in plan)
- Primary lanes and provinces — B.C. heavy units trigger dashcam compliance talk
- Insurance renewal timing and broker — telematics or video discount already offered?
- Recent theft, claim, or shipper audit — what proof did they wish they had?
- Install constraint — shop window, self-install OK, rental or seasonal units?
- Current vendor stack — ELD vendor, consumer dashcam, cheap GPS app? (Consolidation angle)
- Cargo type — general, reefer, high-value (temp/door sensors)
- Expand path — one truck pilot OK, or need whole fleet quote? (Stage if cash-tight)